Open the Ingredients tab
In any campaign workspace, switch to the Ingredients tab. It's brand-wide — everything here belongs to the brand named in the header, ready for any campaign under it.
Ingredients · Your brand's asset library
The real things your shots are built from.
A per-brand library of the products, logos, and references Awa actually uses — upload them, import from a URL, or draw your own, then drop them into any prompt with @.
How it works
Bring your own pixels.
A real product photo beats a paragraph of description. The Ingredients tab is where your brand's source assets live — ready to attach to any shot.
Add your assets
Drag files anywhere onto the tab, or use Upload. Paste a link to import from a URL, Shopify, or Pinterest. Or hit Draw to sketch a new ingredient on a focused canvas and save it.
Tag and filter
Tags are yours to manage. Use the # Tags toggle to reveal a frequency-sorted chip strip and narrow the grid, or search by name. Need help? AI analyze tags a selection for you.
Attach with @
In the chat composer, type @ (or use the plus button) to attach an ingredient to your message. Awa builds the shot around exactly the assets you pick — up to 10 per message.
Prep before you save
Open an ingredient's detail drawer and choose Open Prep to crop, remove the background, or upscale. Apply it and Save as new — your original source stays untouched.
Everything your shots are made of.
One brand-wide library, gathered however suits you, and always a chip away from the prompt.
- Upload products & references — drag-and-drop anywhere, up to 10 files at once
- Import straight from a URL, Shopify product page, or Pinterest
- Draw your own ingredient on a focused canvas, then save it
- Tag and filter — your tags, plus an optional AI analyze pass
- Attach any ingredient to a prompt with @ so Awa builds around the real thing
- Prep an ingredient — crop, remove background, upscale — and save it back
Keep exploring
Works Better Together.
Awa
Awa is the conversational AI creative director inside every campaign — she writes the prompts, runs the shoot, critiques the results, and remembers your brand, so you direct in plain English.
Learn moreProduct Prep
A quick crop-and-enhance station for your product shots — frame it right, sharpen and clean it up, then save it back as an ingredient Awa can build from.
Learn moreGive Awa the real thing.
Stop describing your product. Upload it, draw it, or import it — then attach it and let Awa shoot.