Open the board
Select a frame, then hit the grid icon in the frame's action rail. The board opens to a contact sheet of every frame in the campaign.
Variant Board · Control vs. Variant
Crown a champion, then change one thing.
A/B testing for your shots: lock the frame that's winning, spin off variants that each change a single ingredient or setting, then compare the grid and crown a new champion.
How it works
One champion, one variable at a time.
Good creative testing isn't 'generate ten and hope.' It's a control and a clean variable. The board makes that the path of least resistance.
Crown a champion
Pick the frame that's clearly working and Promote to Champion. It locks on the left as your control — image plus an editable control prompt.
Add a variant row
In the composer, choose ONE variable to change — lighting, background, camera, style — and write a short, concrete change description.
Generate the grid
Each row generates from the champion, changing only its one clause. Fresh results auto-link to the oldest pending row.
Crown the winner
Compare variants against the control. When one wins, save the champion as a Recipe to reuse the look — or promote a better frame and run again.
What the board gives you.
A disciplined experiment surface, not just another grid of guesses.
- Promote any generated frame to champion — your locked control
- Add variant rows, each pinned to one variable: lighting, background, action, subject, camera, style, brand accent
- Write a one-line change description per row — concrete beats vague
- Generate the grid; results auto-link back to the row that asked for them
- Compare against the champion and crown the winner — or save it as a Recipe
Keep exploring
Works Better Together.
Prompt Canvas
The prompt behind every frame, made readable — compare two frames word-by-word, edit the exact text, and resend it verbatim. Awa writes the words; you direct.
Learn moreAwa
Awa is the conversational AI creative director inside every campaign — she writes the prompts, runs the shoot, critiques the results, and remembers your brand, so you direct in plain English.
Learn moreStop guessing. Start testing.
Lock what works, change one thing, and let the grid tell you what's better.