Working with brands

A brand in Dezygn represents one client (or your own company). It stores their visual preferences, logos, colors, and style direction, plus all the ingredients and campaigns that belong to them. Set a brand up once, and every future generation for that client speaks their visual language.

The Brands page

• Two views: grid (three to four brands per row) and list (one brand per row, bigger cards). With a short client list, the list view is easier to work with.
• Card thumbnails are favorites-first — the top image on a brand card is usually one of your starred shots, not just the most recent generation. Another reason to favorite your keepers.
• Brands sort by latest used by default; hit Sort A in the top right for alphabetical order.
• From a card you can jump to the Gallery scoped to that brand, or start a new campaign for it. Edit and delete live behind the three-dot menu.
• Click the card itself to open that brand’s campaigns page. New brand (top right) opens the creation form.

Campaigns inside a brand

Inside a brand you see its campaigns, each with open, edit, and delete actions. Star a campaign and it pins to the top of the app sidebar — handy for whatever you are delivering this week.

Brand identity

Brand details matter more than people expect: exact hex colors (not "navy blue" — #1B3A57), logo files, and reference imagery. Awa reads these brand preferences when generating, which is what keeps a campaign looking like one brand instead of twenty random images. Each brand also has a moodboard — an infinite canvas for collecting visual direction.