Ingredients

Overview

Ingredients are the real things your shots are built from — your product photos, logos, and reference images. The Ingredients tab is a brand-wide library that lives inside every campaign workspace: whatever you add belongs to the brand named in the header and is available to every campaign under it. When you attach an ingredient to a prompt, Awa builds the shot around the actual asset, so a real product photo beats a paragraph of description every time.

How it works

Open any campaign and switch to the Ingredients tab. The whole tab is a drop target — drag files anywhere onto it (a dashed purple overlay confirms the drop). The images themselves are the star: a gallery-style masonry mosaic at their natural aspect ratios, with name, tags, and the info bubble revealed on hover. A compact header row carries the brand and count on the left, and search, the # Tags filter, Upload, URL import, Draw, and Select on the right.

Tags are yours to manage. Toggle # Tags to reveal a frequency-sorted chip strip (with per-tag counts and a +N more expander) and narrow the grid, or search by name. Nothing gets auto-tagged behind your back — the only path that writes AI tags is the explicit AI analyze action on a selection.

To use an ingredient, attach it to a message in the chat composer with @ (or the plus button). Awa builds the shot around exactly the assets you pick — up to 10 per message. You can also paste or drop an image straight onto the composer: it uploads as a brand ingredient and attaches itself, ready to send.

Ways to add ingredients

• Upload — drag-and-drop anywhere on the tab, or click Upload. Up to 10 files per batch; each file up to 3.5 MB.
• Import from a URL — the link icon opens a small popover with a URL field. Paste a Shopify product page (/products/…) to multi-select its images, or search and import from Pinterest.
• Draw — open a focused canvas with pen, eraser, colors, size, undo/redo, and clear; name it and save it as an ingredient.
• Save from a frame — promote a generated frame into an ingredient from the Create info drawer, so a result you love becomes a reusable reference.
• Prep, then save — from an ingredient's detail drawer, Open Prep to crop, resize, remove the background, or upscale, then Save as new. The original source is always preserved.